Original Sales Brochure for the 1978 Mercury Cougar Auto Line. This brochure has 12 pages measuring 9" x 11" and it is in near mint to mint condition. Included are stunning pictures of all models, interior and exterior, detailed information on features and appointments, standard equipment, seating and interiors, engines, a cut-away view of the chassis, the XR-7 Option, specifications, dimensions and an option list by model. The comprehensive information and fantastic color pictures make this brochure a must for the Mercury owner or enthusiast. This is a rare piece of Vintage Mercury Auto Literature for display at car shows/cruise ins or as a reference item for restoration details. Form No.78-203R